Raju — Identity ✦
My personal brand and this very portfolio — logotype, palette, motion language and every micro-interaction.
BrandingPortfolioRaju — Identity — screenshot coming soon
Raju ✦ Identity ✦ Logotype ✦ Motion language ✦ This website ✦
RoleDesign & Development
StackDesign · Motion · Web
Year2025
StatusEvolving
01
The challenge
Building your own brand is the hardest brief — you're the client who's never satisfied. I wanted something playful but credible: a hand-drawn logotype, a soft lavender palette, and type with personality that doesn't shout.
02
What I built
The logotype, the color system, and this animated portfolio: custom cursor, magnetic buttons, scroll-triggered reveals and a music easter egg. Everything hand-made, nothing from a template.
03
Highlights
✦Hand-drawn logotypeThe 'Raju' mark — personal, imperfect, memorable.
✦Motion languageMagnetic buttons, custom cursor, reveals — one consistent feel.
✦Music easter eggA spinning disc that plays Amar Dehokhan. Because why not.
✦Fully hand-builtNo templates, no page builders — every pixel is intentional.
Screenshot coming soon
Screenshot coming soon